Leif Briel

Founder & Wealth Management Advisor
Wealth management advisor at Endeavr Wealth helping clients with investment and retirement planning.

About Leif

After more than a decade in the broker-dealer world, Leif saw how often people were overwhelmed by sales-driven advice that didn’t reflect their values or goals. So he started something different. At Endeavr Wealth, Leif brings over 14 years of experience—and a Certified Financial Planner® and Chartered Life Underwriter® designation to help clients cut through the noise and make confident financial decisions.

Leif specializes in investment management, tax efficiency, risk management, and retirement income planning. But more than that, he’s focused on helping clients clarify their vision and create a plan that’s easy to follow, built for their life—not someone else’s agenda.

He and his wife Chelsi live in the western suburbs of the Twin Cities with their three kids—Layla, Jacob, and Bella. Whether he’s coaching a team, enjoying time at the family’s cabin in the Boundary Waters, or sharing a meal around the dinner table, Leif believes in living with purpose—and helping others do the same.

Specializations

  • Wealth Management

  • Tax efficiency

  • Risk management

  • Retirement Distribution Planning

  • Clarifying clients’ financial vision

  • Creating personalized, easy-to-follow financial plans

Qualifications

  • Over 14 years of experience in the financial industry

  • Former broker-dealer professional

  • Certified Financial Planner® (CFP®)

  • Chartered Life Underwriter® (CLU®)

  • Chartered Financial Consultant® (ChFC®)

  • Founder of Endeavr Wealth

Adviser Q&A

What’s your favorite part of the financial planning process?

There’s nothing more rewarding than seeing a client confidently living out the life we carefully planned for together—it’s a privilege to help work towards turning goals into reality.

Many people think financial planning is only about investments or retirement. But it’s really about clarity—understanding what you want from life and building a path to get there. A good planner helps you see possibilities, not just numbers.
Early on, I viewed money mostly as a tool for achievement—something to earn, grow, and protect. Over time, I’ve come to see it as a means to live with purpose. It’s not just about accumulation; it’s about using your resources to support the life you truly want and the people you care about.
I believe money is a reflection of what matters most to us. It’s not just a financial tool—it’s a life tool. Most people think of it as something to control, but I see it as something to align with your purpose.

FUN FACT!

Leif enjoys spending time with his family at their cabin in the Boundary Waters.